Johanna Mair is investigating the sharing economy’s contribution to sustainable economic activity in Germany.
As part of a joint research project Johanna Mair is investigating the contribution of the Sharing Economy’s various business models to sustainable economic activity in Germany. The project ISHARE is funded by the German Federal Ministry of Education and Research and will run for three years.
About the Project | ISHARE: The Sharing Economy’s Impact in Germany
What contribution do the various business models of Sharing Economy Organisations (SEO) make to sustainable economic activity in Germany? Many business models claim they contribute, in one way or another, to economic, social and environmental goals. However, a systematic comparison of these models has not been undertaken. An analysis of their positive and negative effects is needed in conjunction with an estimation of their current and potential future contributions to society. Researchers from the Hertie School, under the leadership of Johanna Mair, are contributing to ISHARE, a research project funded by the German Federal Ministry of Education and Research that aims to investigate these and other questions related to the Sharing Economy. The Hertie School is part of a research collective that includes the Institute for Middle Class Research (ifm) at the University of Mannheim, the Professor for Organisation and Business Development at the University of Göttingen, the Chair of Business Administration, Public and Nonprofit Management at the University of Mannheim, as well as the Chair of Information Systems and Management at Augsburg University. [more]